We remember the essence and create.
We are living in the artificial world. Finding the essence of our hand-craft is important in this world and might not be easy.
The chef g. Cheong-dam project was the course of finding the essence of product and the space.
The chef g. Cheong-dam is the first project store(op.1) where the company proceeds with many experience of the food.
We wanted to show the space where is melted their effort and thoughts to make special bread.
We focused on the course of baking bread and made the project to share their expressions and movement with the customers.
I hope the chef g. Cheong-dam will continuously bake delicious bread and develop as the bread laboratory where is their expression melted.